Main

July 09, 2006

Welcome to NetQuire

 

NetQuire is all about relevancies. I will demonstrate its qualities by a counter example.

It is a common claim against Google that although the results are good and the retrieved sites contain important data, the sites are not the most relevant ones for the specific user, and for the specific search.

For example, let us say that the user is interested to learn about the Darfur tragedy. Suppose I know it is in Sudan but nothing more.

Searching for "Sudan" in google yields these first results:

  1. CIA – Factbook about Sudan.
  2. Sudan.net
  3. Sudan – Wikipedia.

Although these are undoubtedly good sites, full with information about Sudan, there is no mentioning of the most important things that happen in Sudan. The reason for this is simple. Google is a link-based indexing system.

In order for a site to rank higher it needs many links pointing at it. When a new issue captures the attention of people it takes relatively long time until this interest is reflected in actual shift of links into sites that are relevant to the issue. In this time, Google will not be able to reflect this issue and give it the real rank it has in people minds.

NetQuire does things differently. After being fed with a search phrase it first measures the world interest around this term. When done, this interest is reflected into the retrieved sites. Thus, the same query for "Sudan" will yield:

 

It is clear how these sites reflect much better the real interest in Sudan. Although the third site is identical to the Google search, the first result deals with Darfur.I do not want to get too technical so I will just show one more examples. I will deliberately choose topics that captured the world's attention in the near past and check how it is reflected into search results of google, Yahoo, MSN and NetQuire.

Search for North Korea

 NetQuire

    1. Infoplease: Korea, North
    2. Tenet: North Korea has ballistic missile capable of hitting US
    3. CIA - The World Factbook: North Korea

     

Google
    1. CIA - The World Factbook: North Korea
    2. Korea-DPR.com
    3. North Korea - Wikipedia, the free encyclopedia

     

Yahoo
    1. North Korea - World Factbook
    2. North Korea - Yahoo! News Full Coverage
    3. North Korea - Wikipedia

     

MSN
    1. North Korea - Wikipedia, the free encyclopedia
    2. N. Korea threatens U.S. with 'nuclear war'
    3. NTI: Country Overviews: North Korea: Profile

It is clear that only the ballistic missile appears only in NetQuire search results, while being referred to in MSN search. Google and Yahoo were not able to reflect this interest in their top results.

I would love to get your opinion. Pls try NetyQuire at www.netquire.com

My next post will present the services NetQuuire offers.

 

 


Hosting by Yahoo!